MarketTools
Selects 41st Parameter's PCPrint™ to Provide Component of TrueSample
41st Parameter Inc., the provider of Internet Fraud Intervention Services
and Technology for e-commerce and financial services, has announced the
selection of its PCPrint Device Identification solution by MarketTools,
the leading innovator of online market research and the technology and
solutions leader for Customer Insight Management. MarketTools plans to
integrate 41st Parameter's PCPrint with its recently launched TrueSample
solution to offer the highest level of data validation available from
any online market research organisation. MarketTools will leverage the
same proprietary technology and expertise that is used to reduce online
fraud at the majority of US banks.
MarketTools' TrueSample ensures that only real, unique, and engaged panelists
can take surveys. The integration of 41st Parameter's sophisticated PCPrint
Device ID solution will supplement the final layer of sample validation
- the elimination of duplicate responders.
'41st Parameter's PCPrint further strengthens our stringent TrueSample
validation processes,' said Jeff Stewart, Director of Product Management
for Panels at MarketTools.
'In our industry, billions of dollars are invested annually in online
market research for thousands of clients. TrueSample eliminates non-qualified
respondents before we engage with them. 41st Parameter's PCPrint will
compliment this by flagging respondents with multiple online identities.
We are pleased to select their solution after an extensive technology
review.'
'Our approach to fraud in the credit card industry is highly transferable
to online market research, where it is equally important to know who you
are interacting with online,'
commented Ori Eisen, Founder and Chief Innovation Officer, 41st Parameter.
'Just like banks need to know that a customer is the genuine account holder,
research organisations need to know that a study participant is truly
of the target demographic group.
'MarketTools is taking a leadership position by recognising the value
of e-commerce technology validation and applying it to solve business
issues. 41st Parameter is excited to expand our applications beyond traditional
spheres and into many more vertical markets.'
Web: http://www.markettools.com
Web: http://www.the41st.com
